With the trend toward off-premise accelerating, operators are increasingly turning to ghost kitchens to either replace or supplement existing kitchen space for off-premise service. While consumer awareness of ghost kitchens is somewhat low, most consumers are open to ordering food prepared in ghost kitchens.
Among the biggest off-premise trends to emerge over the past several years, ghost kitchens are experiencing a transformation due to the current operational realities during the pandemic. For restaurants that were previously unequipped to handle delivery, this type of assistance will be a must. There will be more investment into ghost kitchens, and we’ll even see operators use ghost kitchens to maintain their market presence and handle off-premise business.